If you’ve been putting off starting your email list because you’re not sure what to write, I want to tell you something important:

You don’t have to have it all figured out to begin.

You can start growing your list today—even if you don’t know what you’re going to send tomorrow.

In fact, most handmade business owners (especially those of us who aren’t marketers by trade) feel this way. You're not alone. The good news? You’re in the perfect position to start exactly where you are.

Let’s break it down.

You’ve probably heard the word “funnel” tossed around a lot in online business advice. And if it made your eyes glaze over or your brain go, “Nope, too complicated,”—you’re not alone.

But here’s the truth:

Funnels are simply the paths you create to guide people from “just found you” to “happy customer.”

You already have a version of a funnel if you have an Instagram account, an email list, or a shop. The magic happens when you start being intentional about it. And no—you don’t need fancy software, aggressive tactics, or a background in marketing.

Let’s break down the 3 easiest and most useful funnels for creative businesses like yours: