Hey, I’m Arielle!
If you've ever sat at your sewing machine dreaming about turning your craft into a real business—but felt totally overwhelmed by the marketing stuff—you're in the right place.
I’ve been quilting for over 10 years, and in that time, I’ve tried it all. I’ve sold finished quilts, designed patterns, stitched baby bibs and burp cloths, made book sleeves, even opened a fabric shop. (Spoiler alert: creative chaos is kind of my specialty.)
Some of those ventures made money. Some flopped. But every single one taught me something new about what works—and what really, really doesn’t—when it comes to selling handmade products online.
Along the way, I earned a degree in entrepreneurship and worked behind the scenes as a marketing Virtual Assistant for an expert in the field. I learned how to write emails people actually open, build simple sales funnels that don’t feel sleazy, and create automations that save so much time.
Now, I help fellow handmade entrepreneurs cut through the noise and create a marketing plan that actually makes sense—without needing a business degree or a million followers.
Because here’s the truth: You don’t have to be a marketing expert to build a thriving handmade business. You just need a little guidance, the right tools, and someone who gets how much heart you put into what you make.
A few fun facts about me:
🧵 I will never say no to a moody floral fabric.
🎧 My best ideas come while listening to true crime podcasts.
📚 I read quilting books for fun.
🧃 Coffee is my love language.
✨ I firmly believe your email list is more powerful than your Instagram following. (And I’ll prove it to you!)
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!