What is a Sales Funnel? (And Why Your Handmade Business Needs One)
You started your business because you love making things with your hands—not because you love marketing. But if you've ever posted your products online and heard nothing but crickets… you're not alone. The good news? There’s a simple system that can help more people discover your work, connect with your story, and become loyal customers. It’s called a sales funnel, and it’s a total game-changer (even if you're not a tech wizard).
Let’s break it down—no jargon, no overwhelm—just what you need to know to start growing.
3 Funnel Types Every Creative Business Can Use (Even If You’re Not “Techy”)
You’ve probably heard the word “funnel” tossed around a lot in online business advice. And if it made your eyes glaze over or your brain go, “Nope, too complicated,”—you’re not alone.
But here’s the truth:
Funnels are simply the paths you create to guide people from “just found you” to “happy customer.”
You already have a version of a funnel if you have an Instagram account, an email list, or a shop. The magic happens when you start being intentional about it. And no—you don’t need fancy software, aggressive tactics, or a background in marketing.
Let’s break down the 3 easiest and most useful funnels for creative businesses like yours:
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