3 Funnel Types Every Creative Business Can Use (Even If You’re Not “Techy”)
You’ve probably heard the word “funnel” tossed around a lot in online business advice. And if it made your eyes glaze over or your brain go, “Nope, too complicated,”—you’re not alone.
But here’s the truth:
Funnels are simply the paths you create to guide people from “just found you” to “happy customer.”
You already have a version of a funnel if you have an Instagram account, an email list, or a shop. The magic happens when you start being intentional about it. And no—you don’t need fancy software, aggressive tactics, or a background in marketing.
Let’s break down the 3 easiest and most useful funnels for creative businesses like yours:
Marketing Isn’t Gross — How to Sell Without Feeling Sleazy
You Love What You Make. So Why Does Selling It Feel… Weird?
If you’ve ever cringed at the thought of “putting yourself out there,” you’re not alone. A lot of creative women start their businesses because they’re passionate about their craft—not because they dreamed of becoming a salesperson. But here’s the reality: if you want people to discover and purchase your beautiful handmade work, marketing is part of the deal.
But wait—don’t panic. I get it. Marketing can feel intimidating, especially if you’re not naturally inclined to shout from the rooftops about your creations. But here’s the good news:
Marketing doesn’t have to feel fake, pushy, or gross.
In fact, good marketing feels more like an invitation—not a hard sell. It’s about offering a way for others to experience what you’ve worked so hard to create, and sharing the value behind your products in a way that feels natural, authentic, and genuinely helpful.