As a creative entrepreneur, you probably started your business because you love making things—not because you love marketing. But here’s the truth: if you want consistent sales, an email list is one of the most powerful tools you can have.

Unlike social media, your list isn’t controlled by algorithms. It’s your direct line to your audience—people who’ve said, “Yes, I want to hear from you.” And you don’t need thousands of subscribers to make a difference. A small, engaged list of people who truly love what you create is far more valuable than a giant, quiet one.

Here’s how you can start building your list in a way that feels authentic and connected to your creative business.

Marketing your creative work doesn’t have to feel overwhelming or sleazy. In this post, we’re breaking down 8 simple, beginner-friendly tips to help artists, makers, and creatives build authentic connections, grow their audience, and sell their work with confidence—without sacrificing their personality or values.

As a small business owner, it’s easy to feel like you have to do it all—and do it perfectly. You’re the CEO, the customer service rep, the creative director, and probably the janitor too. But while the hustle is often glorified, the hidden cost is something too many of us face quietly: burnout.

Let’s break down what burnout really is, why it hits small business owners so hard, and—most importantly—how you can avoid it without sacrificing the business you’ve worked so hard to build.

If you’ve been putting off starting your email list because you’re not sure what to write, I want to tell you something important:

You don’t have to have it all figured out to begin.

You can start growing your list today—even if you don’t know what you’re going to send tomorrow.

In fact, most handmade business owners (especially those of us who aren’t marketers by trade) feel this way. You're not alone. The good news? You’re in the perfect position to start exactly where you are.

Let’s break it down.