You started your business because you love making things with your hands. You weren’t dreaming of spreadsheets, funnels, or email automations—you were dreaming of colors, creativity, and connecting with people who love what you make.

But somewhere along the way, you realized… if this is going to work, something has to change.

You’ve been treating your business like a hobby—fitting it in when you can, pricing your products emotionally instead of strategically, and hoping social media brings in the sales.

If you’ve been putting off starting your email list because you’re not sure what to write, I want to tell you something important:

You don’t have to have it all figured out to begin.

You can start growing your list today—even if you don’t know what you’re going to send tomorrow.

In fact, most handmade business owners (especially those of us who aren’t marketers by trade) feel this way. You're not alone. The good news? You’re in the perfect position to start exactly where you are.

Let’s break it down.