Marketing help for makers who would rather be creating.
Learn how to set up your first simple sales funnel—no jargon, no fluff, and no tech meltdown required.
You started your handmade business because you love making things.
But now you’re hearing terms like “lead magnet,” “tripwire,” and “funnels”… and you’re wondering if you accidentally signed up for a marketing degree.
Maker's Guide to a Simple Sales Funnel
Maker's Guide to a Simple Sales Funnel
Introducing: The Maker’s Guide to a Simple Sales Funnel
A no-fluff, step-by-step eBook that shows you exactly how to create a basic sales funnel that works—so you can grow your audience, sell your products or services, and finally feel confident about your marketing.
What You’ll Learn
What a funnel actually is (in plain English)
The 3 simple pieces every handmade business needs to start selling
How to attract subscribers without sounding salesy
A beginner-friendly email sequence you can copy and customize
Tools and templates to help you get started fast
Meet Your Marketing Sidekick for Handmade Businesses
Hi, I’m Arielle! I’ve been quilting for over a decade and trying to turn that love into a business for just as long. I’ve sold quilts, patterns, baby bibs, book sleeves, fabric—you name it, I’ve probably stitched it and listed it on Etsy.
Along the way, I picked up a degree in entrepreneurship and spent years working as a Marketing Virtual Assistant, learning from an expert in the field. Now, I combine everything I’ve learned (the long and hard way) to support handmade business owners like you.
Think of me as your crafty marketing sidekick—here to help you build funnels, send emails, and finally feel good about the business side of your creative dream.
How I can help you…
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![Wooden sign spelling 'welcome' in cursive font against a green leafy background.]()
Email Welcome Sequence Set-Up
Make a great first impression—automatically.
I’ll write and set up a 3–5 email welcome sequence that introduces your brand, builds trust, and gently leads new subscribers toward your product or service. It’s like your best “hello,” working behind the scenes every time someone joins your list. -
![A woman with blond hair working on a silver laptop at a wooden desk. There are plants on the left, a cup, and a notebook with handwritten notes on the right.]()
Lead Magnet + Funnel Set-Up
Turn casual browsers into loyal buyers.
I’ll help you create an irresistible freebie (your lead magnet), set up the landing page, and build a simple sales funnel that guides people from “just looking” to “ready to buy.” You’ll walk away with a complete email funnel that works while you create. -
![A modern workspace with a computer displaying the words 'DO MORE.', a glass of water, keyboard, mouse, and shelves with books and plants.]()
Create Automations
Free up your time with smart, simple automation.
Whether it’s sending order follow-ups, delivering digital products, or tagging subscribers based on interest, I’ll help you build automations that make your email list work for you. No more doing it all manually.
Join the Newsletter
Want simple, no-fluff tips to grow your creative business—without feeling salesy or overwhelmed?
Subscribe to get actionable advice on marketing, funnels, email lists, and more—written just for makers, artists, and handmade sellers.
Delivered every other week. Always honest. Never spammy.
💌 Join us below!
On the Blog
You started your business because you love making things with your hands. You weren’t dreaming of spreadsheets, funnels, or email automations—you were dreaming of colors, creativity, and connecting with people who love what you make.
But somewhere along the way, you realized… if this is going to work, something has to change.
You’ve been treating your business like a hobby—fitting it in when you can, pricing your products emotionally instead of strategically, and hoping social media brings in the sales.